Our mission is simple, we want to make it

ridiculously easy to grow plants

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We live in a time where food is consumed as a product, not as nourishment. Like a software program, food is designed; engineered and processed to leave you wanting more. It's prioritized to last in the packaging, instead of deliver deliciousness and nutrition. It's genetically modified so that it can sit on a shelf. 

Food transparency and availability are critical issues in the country, and the world, right now. People want to know the story behind their food, whether pesticides and herbicides were used on the plants, and want to feel confident that they’re feeding themselves and their family safe and healthy food. By making it ridiculously easy to grow your own, we help you know exactly where your food comes from.